This company had success with Google Ads, but needed to grow quickly. I was able to increase the conversion from Google by restructuring the existing ad groups & campaigns, improving Google’s learning by feeding it better data of our target segments, integrating Google with our website using Google Tag Manager, and working on a few form and website enhancements that increased website conversion by 79%.

*Budget data points are hypothetical to preserve confidentiality, but the ratio between them is the same.

I experimented with Instagram paid campaigns using different targeting, campaign objectives, and methods of engagement. I realized that two of our target segments were super active and present on Instagram, while the rest were not. This helped us focus more on Instagram-friendly content, and consider the target sectors and personas present on Instagram.

I experimented with paid campaigns using a variety of different campaign objectives, content, and creatives to understand our positioning with potential customers before doubling down with the full allocated budget. I found out that the audience were consistently intrigued by one value more than others as evident by their website and Instagram form sign ups. These results shifted our content strategy and sales pitch, and allowed us to achieve our growth goals!